Your Guide to Non-Yucky Networking
Hand on heart, I used to avoid networking at all costs. I thought it was transactional, schmoozy, and something only people with endless free time could afford to do. The truth? My shyness held me back from putting myself out there. The idea of mingling at events, exchanging business cards, and engaging in small talk felt exhausting. I couldn’t imagine how it would lead to professional benefits or meaningful relationships.
I got by on this logic for a while. I was Vice President of Marketing at a huge media company in NYC (think the HBO series Succession 📺), and by all accounts, I was successful. I consistently hit my goals and was regularly tapped for new challenges and growth opportunities.
But then I left corporate to work for myself, and let me tell you, working on your own—even with a great partner like Jackie—forces you to confront all your bullshit.
It didn’t take long for me to realize that I was operating on amateur hour.
What separates the real deal from the amateurs? Amateurs are always looking for the one magic thing that will get them where they want to go quickly. True success, though, comes from those who are committed to the long haul, understanding there’s no shortcut.
Success is the result of hard work, building discipline (which, by the way, isn’t something you’re born with—that’s another amateur misconception), and most importantly, recognizing the power of people and fostering long-standing, mutually supportive relationships. 🌱🤝
Cue Cher 🎶, if I could turn back time, there are lots of things I’d tell my younger self. Things like: don’t put up with your evil mother-in-law, you don’t need that pair of Chanel ballet flats, and yes… get your ass out there and build your network!
Here’s some more advice…
Be Clear on Where You Network 🌍
Not all networking spaces are created equal, so it’s important to be intentional about where you build connections. Ask yourself: Do these groups or associations align with your overall goals? Who typically attends these events? Are they random contacts, or are they people you can learn from, grow with, and mutually support? Are you in spaces where you can both contribute and gain value?
Seek out communities where your presence and expertise can make a genuine impact 💥.
Be Clear on How You Add Value 🎁
Networking isn’t just about showing up, sipping coffee or wine, chatting with a few people, and waiting for the next event. If you want to avoid that slimy, schmoozy vibe, don’t act like a schmoozer. Instead, get actively involved. Volunteer to help at events, join committees, and stretch yourself beyond your comfort zone. 🔥
For example, I recently attended my first golf outing. 🏌️♀️I didn’t even know how to hold a club, but I signed up for the golf clinic, had a great time with the women in my group, and now I’m having some meaningful business conversations that came out of those connections.
Always think, "How can I help this person?" rather than "What can I get from them?" Consider the unique value you bring—whether it’s offering an introduction, sharing resources, providing thoughtful insights, or simply offering encouragement. The more you give, the more trust and rapport you build. People remember those who genuinely help others.
The value you add doesn’t have to be limited to business. Friendly reminder, we’re all human ❤️, so sometimes offering personal support can mean more than professional help.
Be Clear on Your Follow-Up and Beyond 📬
Too often, people make the initial connection but fail to nurture it. Be intentional with your follow-ups. After your initial conversation, send a meaningful note or offer something of value ✉️.
Consider ways to maintain and grow the relationship over time. It’s on you to stay in touch. It’s not just about making contact; it’s about maintaining a connection that adds value on both sides. Spoiler alert, this takes time. ⏰
Networking Success Begins With the Right Mindset
✅ Abundance over scarcity: Trust that there’s enough opportunity for everyone. Generosity flows more freely when you’re not operating from a place of fear or competition
✅ Long-term vision: Networking is not about immediate results. Think of it as planting seeds that will grow over time.
✅ Curiosity and kindness: Approach new connections with a genuine interest in learning about them, their passions, and their challenges. People respond to authenticity.
Looking back, what I once viewed as an exhausting chore has transformed into something I truly enjoy. I’ve met so many incredible people who have not only enriched my business but also my life. These aren’t just professional contacts; they’re people who inspire me, support me, and have become true friends and collaborators.
And here's the kicker—I’ve realized that going to these events is actually FUN 😄. Who knew, right? The conversations I’ve had, the things I’ve learned, and the connections I’ve made have all exceeded my expectations. It’s no longer about small talk or business cards; it’s about genuine, lasting relationships that fuel growth in both life and work 🌟.
